Define the companies you want to reach, let MAARA research and prioritise them from permitted sources, prepare personalised outreach for approval, and keep the CRM current without manual entry.
Sales teams are measured on conversations, but most of the week disappears into preparation and administration.
Describe the customer you want — sector, size, region, buying signal — and use it as the filter for everything the agent surfaces.
Website enquiries, your CRM, existing customer database, imported lists, marketing forms, approved business directories, public business information, approved B2B data providers, event lists, referrals and campaign responses.
Collects available business information about a prospect and summarises what is relevant to your offer, with the source shown next to each point.
Ranks prospects against your profile and observed signals so the salesperson starts with the strongest, not the alphabetically first.
Drafts an email or call opener that references the specific company situation, in your tone of voice, ready for review.
Nothing leaves the building unapproved. A salesperson edits and approves, then the sequence runs.
Schedules the next touch based on your cadence rules and cancels it automatically when a reply arrives.
Sorts responses into interested, not now, wrong person, or unsubscribe, and routes each to the right next step.
Produces a one-page brief before the call: company summary, history with you, open items and suggested questions.
Writes activity, contacts and stage changes back to the CRM so the pipeline reflects reality without evening admin.
Value by stage, movement since last week, and the deals that have gone quiet, calculated from recorded activity.
Activity, conversion and forecast views for managers, generated from the same records the team works in.
Source
Target customer profile plus permitted prospect sources
Matching companies identified
Available business information collected
AI research summarises the relevant context
Lead scored and prioritised
Salesperson reviews the shortlist
Personalised outreach prepared
Approved outreach sent
Follow-up scheduled automatically
Reply classified and routed
Qualified opportunity created
Meeting booked
CRM updated
A day that starts with conversations instead of research.
Prospects
Companies matching your profile, with source shown.
Leads requiring review
Researched prospects waiting for human approval.
Contacts
People engaged, with full history.
Replies
Classified responses ready to action.
Qualified opportunities
Deals accepted into the pipeline.
Meetings
Booked, held and outcome recorded.
Proposals
Sent, viewed and awaiting decision.
Pipeline value
Weighted and unweighted by stage.
Follow-ups
Due today, overdue, and scheduled.
A B2B software reseller with four salespeople
Before MAARA
With MAARA
| Employee does this today | MAARA handles / assists | Employee still controls |
|---|---|---|
| Searches for companies matching the profile | Surfaces matches from permitted sources | Confirms the list is worth pursuing |
| Researches every prospect manually | Summarises available business information with sources | Judges commercial fit |
| Writes each outreach message from scratch | Drafts a personalised message for review | Edits, approves and sends |
| Tracks follow-ups in a notebook | Schedules, reminds and cancels on reply | Decides when to stop pursuing |
| Updates the CRM at the end of the day | Writes activity and stage changes automatically | Owns the relationship and the negotiation |
MAARA researches, drafts and organises. A salesperson approves every outbound message, qualifies every opportunity and owns every negotiation. Outreach follows your consent, data protection and contact policies.
Next agent
Marketing AI ↗