A marketing planning, content, campaign and performance workspace: ideas become drafts, drafts go through approval, approved content publishes through connected platforms, and results feed the next plan.
Marketing teams repeat the same cycle every week, and the thinking time gets squeezed out by production time.
One view of what is planned, drafted, approved, scheduled and published across every channel.
Define objective, audience and offer, then build the content set required to deliver it, with owners and dates.
Generates angles from your product information, past performance and audience definition — not generic topic lists.
Produces platform-appropriate drafts with variations, following your brand guidelines and banned-phrase list.
Long-form drafts with structure, internal linking suggestions and a factual-claims checklist for the reviewer.
Keyword grouping, title and meta suggestions, and on-page structure guidance for content you are already writing.
Subject lines, body copy and segment-specific variants prepared for your email platform.
Tone, vocabulary, claims policy and visual rules held centrally so every draft starts compliant.
Nothing publishes without a named approver. Comments and versions are kept with the item.
Publishing runs through supported platform integrations — where a platform is not connected, MAARA prepares the content and the team publishes.
Reach, engagement and traffic pulled from connected platforms and shown against the campaign that produced them.
Where supported, connects enquiries back to campaign and channel so budget decisions have evidence behind them.
Source
Product, audience and objective
MAARA expands the objective into a channel plan: social, SEO, blog, email, campaigns
Drafts created against brand guidelines
Marketer reviews and edits
Named approver signs off
Published through connected platforms
Results measured from connected analytics
Learnings applied to the next plan
A publishing rhythm that improves rather than repeats.
Calendar
Planned, drafted, approved and published items.
Campaigns
Objective, assets, owners and status.
Drafts awaiting review
Content queued for a human editor.
Approvals
Items waiting for sign-off.
Published
What went live, where and when.
Performance
Engagement and traffic from connected platforms.
Lead sources
Enquiries attributed to campaign and channel.
Reports
Period summaries built from connected data.
A specialist manufacturer with a two-person marketing team
Before MAARA
With MAARA
| Employee does this today | MAARA handles / assists | Employee still controls |
|---|---|---|
| Generates content ideas each week | Proposes angles based on product, audience and past performance | Chooses what fits the strategy |
| Writes every post and blog from scratch | Produces a first draft in brand voice | Edits, verifies claims and approves |
| Schedules platform by platform | Schedules through connected integrations | Sets the publishing plan |
| Assembles the monthly report | Compiles performance from connected analytics | Interprets and decides the next move |
| Tracks competitor activity manually | Summarises publicly available competitor content | Decides how to respond |
MAARA drafts, schedules and measures. A named person approves every piece of published content and every factual claim. Publishing and analytics depend on the platforms you connect.