Business intelligence and management reporting: connect the systems you already use, ask questions in plain English, and get answers built from your own numbers with the workings visible.
Most companies already hold the information they need. It sits in different systems, in different shapes, and reaches management too late to act on.
The measures your leadership actually reviews, refreshed from connected sources on a schedule you set.
Spreadsheets and CSV files uploaded, validated and mapped to your definitions, with import errors reported rather than hidden.
Permitted read connections to CRM, ERP, accounting, operational databases and APIs, using credentials your IT team controls.
Each measure defined once — what counts as revenue, what counts as an active customer — so every report agrees.
By period, product, branch, channel and customer, with movement explained by component.
Cost brought alongside revenue at the level your cost data supports, with gaps stated rather than estimated.
Concentration, retention, new versus returning, and value distribution.
Volumes, throughput, lead times and utilisation from your operational systems.
Direction over time with seasonality separated from genuine change.
Flags figures that fall outside historical patterns, with the comparison shown so a person can judge it.
Projections from recorded history and known commitments, with assumptions listed and adjustable.
Ask 'why were sales lower in July?' and receive the comparison, the contributing factors found in the data, and the charts behind them.
Daily, weekly or monthly packs delivered to the people who need them, generated from the same definitions.
Every number opens into the records that produced it, so nothing has to be taken on trust.
Source
Spreadsheets, databases, CSV files, ERP, CRM and APIs
Permitted connections established and data mapped to your definitions
A manager asks: 'Why were sales lower in July?'
MAARA compares periods, products, branches and customers
Changes supported by the data are identified
Charts generated and findings explained in plain language
Manager drills into the underlying figures to verify
An answer with its workings attached.
Management dashboard
Headline measures with movement.
Ask a question
Plain-language interface over permitted data.
Revenue and margin
By product, branch, channel and customer.
Trends
Direction over time with seasonality separated.
Anomalies
Figures outside historical pattern, with comparison.
Forecast
Projection with assumptions listed.
Scheduled reports
Packs delivered on your cadence.
Data sources
What is connected, when it last refreshed.
A multi-branch retail group with six locations
Before MAARA
With MAARA
| Employee does this today | MAARA handles / assists | Employee still controls |
|---|---|---|
| Consolidates spreadsheets weekly | Connects and consolidates continuously | Decides what the numbers mean |
| Builds charts for each meeting | Generates charts on request | Sets the agenda and the decision |
| Investigates variances manually | Compares dimensions and surfaces contributors | Confirms cause and acts |
| Prepares monthly report packs | Generates and distributes on schedule | Writes the commentary |
| Answers ad-hoc data requests | Answers directly from permitted data | Handles the questions requiring context |
MAARA analyses permitted data and shows its workings. It does not invent figures: where data is missing, it says so. Access follows your permissions, and commercial decisions remain with your managers.
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